Doctors of the World’s #RealityXmas cards win prestigious award
Published 22nd September 2017
We’re delighted to announce that our #RealityXmas cards, designed by McCann London, have won a prestigious Third Sector award.
Our 2016 Christmas cards starkly juxtaposed vintage biblical nativity scenes with modern-day photographs of Middle East conflict zones. The cards, which had names including ‘Not So Silent Night’ and ‘The Star of Bedlam’, featured photojournalism from Associated Press taken over the previous year.
The cards have won a series of awards this year, with the Third Sector prize announced at an awards ceremony on 21 September.
Rather than making a religious statement, the #RealityXmas cards sought to remind the public that in 2016 war had forced millions of people from their homes and they urgently needed our help.
Conflict in the Middle East has led to the biggest forced displacement of civilians since the Second World War. Our teams of doctors, midwives and psychologists continue to work in refugee camps across the Middle East and Europe to reach those in need.
Last year, our first batch of cards sold out in 48 hours and our #RealityXmas campaign was covered by publications such as CNN, TIME magazine and the BBC. At the end of the campaign, we delivered a giant card to Downing Street containing a petition that demanded proper aid access to Aleppo.
We’re hugely grateful to McCann London for designing these daring cards and helping to raise awareness of our vital work. Here’s a photo of us at the awards ceremony last night!
We still have some #RealityXmas cards left if you’re stocking up for this year. You can buy them here. All proceeds will support our medical teams around the world.